Wiley International Encyclopedia of Marketing, 6 Volume Set

Wiley International Encyclopedia of Marketing, 6 Volume Set Front Cover
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1732 pages

Book Description

With over 300 entries from hundreds of global experts, this is one of the premier reference resources available worldwide.

  • The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications
  • The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries
  • Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate
  • Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources
  • The encyclopedia is also available online

For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:

  • Volume 1: Marketing Strategy
  • Volume 2: Marketing Research
  • Volume 3: Consumer
  • Volume 4: and Integrated
  • Volume 5: Product Innovation and
  • Volume 6: International Marketing

Book Details

  • Title: Wiley International Encyclopedia of Marketing, 6 Volume Set
  • Length: 1732 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2011-02-07
  • ISBN-10: 1405161787
  • ISBN-13: 9781405161787
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