Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis

Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis Front Cover
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2019-05-07
328 pages

Book Description

A guide that offers a step-by-step process to data-driven qualitative multimodal discourse

Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including on how to transcribe data multimodally, including online videos, and how to analyze the data.

This textbook contains ample , directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data.

  • Contains new research data, exceptional illustrations and diagrams
  • Offers step-by-step processes of working through examples, transcriptions and online videos
  • Goes into great depth so that students can use the book as hands-on material to engage with their own
  • Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes

Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.

Book Details

  • Title: Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis
  • Author:
  • Length: 328 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2019-05-07
  • ISBN-10: 1119168317
  • ISBN-13: 9781119168317
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