Strategy: Theory and Practice, 2nd Edition

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473938458 ) Updated to bring the material in line with the topical and contemporaty ideas and debates on or about strategy and catering to students and their diverse learning styles, the second edition is an easy to use tool allowing students to switch from web resources to the print text and back again, opening windows on the world of strategy through cases that are vibrant and engaged, digital links that allow them to explore topics in more detail and video and other media that encourage relating theory to practice. Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenants, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take on a critical slant in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy. The new edition comes packed with features that encourage readers to engage and relate theory to practice and is complimented by a free Interactive e-book* featuring videos, cases and other relevant links, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable as core reading for undergraduate and postgraduate business management students of strategy and strategic management. *interactivity only available through Vitalsource eBook

Table of Contents

Chapter 1 Introduction to Computers, the Internet and Visual Basic
Chapter 2 Dive Into® Visual Studio Express 2012 for Windows Desktop
Chapter 3 Introduction to Visual Basic Programming
Chapter 4 Introduction to Problem Solving and Control Statements
Chapter 5 Problem Solving and Control Statements: Part 2
Chapter 6 Methods
Chapter 7 Arrays
Chapter 8 Files
Chapter 9 Object-Oriented Programming: Classes and Objects
Chapter 10 Object-Oriented Programming: Inheritance and Polymorphism
Chapter 11 Introduction to LINQ
Chapter 12 Databases and LINQ
Chapter 13 Web App Development with ASP.NET