Strategic Management: Concepts, Global Edition, 15th Edition

Book Description

For undergraduate and graduate courses in strategy.

In today’s , gaining and sustaining a competitive advantage is harder than ever. captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises.

The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes updated and new end-of- chapter material—exercises and review questions.

MyManagementLab for Strategic is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better in the course—and provides educators a set of tools for gauging individual and class progress

Table of Contents

Chapter 1 Strategic Management Essentials
Chapter 2 Outside-USA Strategic Planning
Chapter 3 /Social Responsibility/Sustainability
Chapter 4 Types of Strategies
Chapter 5 Vision and Mission Analysis
Chapter 6 The Internal Audit
Chapter 7 The External Audit
Chapter 8 Strategy Generation and Selection
Chapter 9 Strategy Implementation
Chapter 10 Strategy Execution
Chapter 11 Strategy Monitoring
Appendix 1 Guidelines For Case Analysis

Book Details

  • Title: Strategic Management: Concepts, Global Edition, 15th Edition
  • Author: ,
  • Length: 691 pages
  • Edition: Global ed of 15th revised ed
  • Language: English
  • Publisher:
  • Publication Date: 2015
  • ISBN-10: 1292016809
  • ISBN-13: 9781292016801
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