Strategic Management and Competitive Advantage Concepts and Cases, 5th Edition

For courses in strategy and strategic management. Core strategic management concepts without the excess. Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Table of Contents

Part 1 The Tools of Strategic Analysis
Chapter 1 What Is Strategy and the Strategic Management Process?
Chapter 2 Evaluating a Firm’s External Environment
Chapter 3 Evaluating a Firm’s Internal Capabilities

Part 2 Business-Level Strategies
Chapter 4 Cost Leadership
Chapter 5 Product Differentiation

Part 3 Corporate Strategies
Chapter 6 Vertical Integration
Chapter 7 Corporate Diversification
Chapter 8 Organizing to Implement Corporate Diversification
Chapter 9 Strategic Alliances
Chapter 10 Mergers and Acquisitions
Chapter 11 International Strategies

Appendix Analyzing Cases and Preparing for Class Discussions