Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 16th Edition

Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 16th Edition Front Cover
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2016-01-15
692 pages

Book Description

For courses in strategy.

A Practical, Skills-oriented Approach to

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. TheSixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

Also Available with MyManagementLab ®

This title is also available with MyManagementLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab for:

0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Card Package

Package consists of:

  • 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts and Cases
  • 0134167848 / 9780134167848 Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Table of Contents

Chapter 1 Strategic Management Essentials
Chapter 2 Outside-USA Strategic Planning
Chapter 3 , Social Responsibility, and Sustainability
Chapter 4 Types of Strategies
Chapter 5 Vision and Mission
Chapter 6 The Internal Audit
Chapter 7 The External Audit
Chapter 8 Strategy Generation and Selection
Chapter 9 Strategy Implementation
Chapter 10 Strategy Execution
Chapter 11 Strategy Monitoring
Appendix Guidelines for Case Analysis

Book Details

  • Title: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition, 16th Edition
  • Author: ,
  • Length: 692 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2016-01-15
  • ISBN-10: B01N0ZU984
  • ISBN-13: 9781292148496
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