Strategic Management, 7th Edition

Book Description

Strategic is one of the world's leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic builds on proven strengths ...* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subject

Table of Contents

PART 1 Introduction
CHAPTER 2 A review of theory and practice

PART 2 Strategic analysis and purpose
CHAPTER 3 Analysing the strategic environment
CHAPTER 4 Analysing resources and capabilities
CHAPTER 5 Strategy
CHAPTER 6 Prescriptive purpose delivered through mission, objectives and ethics
CHAPTER 7 Purpose emerging from knowledge, and innovation

PART 3 Developing the strategy
CHAPTER 8 Developing business-level strategy options
CHAPTER 9 Developing corporate-level strategy options
CHAPTER 10 Strategy evaluation and development: the prescriptive process
CHAPTER 11 Finding the strategic route forward: mainly emergent approaches
CHAPTER 12 Organisational structure, style and people issues

PART 4 The implementation process
CHAPTER 13 Implementing and controlling the strategic plan
CHAPTER 14 Green strategy and sustainability
CHAPTER 15 Managing strategic change

PART 5 Different strategy contexts and business
CHAPTER 16 Strategic leadership
CHAPTER 17 Entrepreneurial strategy
CHAPTER 18 Government, public sector and not-for-profit strategies
CHAPTER 19 International expansion and globalisation strategies
CHAPTER 20 Strategy and business models

PART 6 Integrative and longer case studies

Book Details

  • Title: Strategic Management, 7th Edition
  • Author:
  • Length: 800 pages
  • Edition: 7th Revised edition
  • Language: English
  • Publisher:
  • Publication Date: 2015-01-21
  • ISBN-10: 1292064668
  • ISBN-13: 9781292064666
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