Starting and Running a Business All-in-One For Dummies, 3rd Edition

Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.

Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.

• Discusses ways to identify new business opportunities and how to put together a business plan
• Get the scoop on securing the financing you need to get started
• Includes tips on finding, managing, and retaining excellent staff
• Offers information on marketing and selling your products or services

Table of Contents

Book 1: Laying the GroundworkLaying the Groundwork
Chapter 1: Preparing for Business
Chapter 2: Structuring Your Business
Chapter 3: Can You Do the Business?
Chapter 4: Preparing the Business Plan
Chapter 5: Establishing Your Starting Position
Chapter 6: Researching Your Customers and Competitors

Book 2: Sorting Out Your FinancesSorting Out Your Finances
Chapter 1: Finding the Money
Chapter 2: Seeking (Nearly!) Free Money
Chapter 3: Keeping Track of Finances
Chapter 4: Budgeting for Beginners

Book 3: Finding and Managing Staff
Chapter 1: Staying on the Right Side of the Law
Chapter 2: Finding Person Friday – Advertising and Interviewing
Chapter 3: Employing People Successfully
Chapter 4: Disciplining and Dismissing Staff
Chapter 5: Inspiring Employees to Better Performance
Chapter 6: Coaching and Development
Chapter 7: Being an Expert at Performance Appraisal and Management

Book 4: Keeping on Top of the Books
Chapter 1: Recording the Financial Facts
Chapter 2: Managing Your Tax Position
Chapter 3: How Investors Read a Financial Report

Book 5: Marketing and Advertising Your Wares
Chapter 1: Taking a Closer Look at Customers
Chapter 2: Considering Your Business Mission, Vision and Objectives
Chapter 3: Marketing and Selling Your Wares
Chapter 4: Creating and Placing Ads
Chapter 5: Public Relations and Publicity
Chapter 6: Doing Business Online
Chapter 7: Social Media Engagement

Book 6: Growing and Improving Your Business
Chapter 1: Thinking Strategically
Chapter 2: Managing More than One Product
Chapter 3: Improving Performance
Chapter 4: Franchising for Growth
Chapter 5: Funding Expansion
Chapter 6: Becoming a Great Manager