Start-up: A Practical Guide to Starting and Running a New Business Front Cover

Start-up: A Practical Guide to Starting and Running a New Business

  • Length: 173 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2006-11-14
  • ISBN-10: 3540329811
  • ISBN-13: 9783540329817
  • Sales Rank: #16676285 (See Top 100 Books)
Description

This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.

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