Social Media Strategy, 2nd Edition

Book Description

Social Media Strategy: , Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of , advertising and public relations in a digital world where the consumer has taken control. The consumer revolution is not about giving up or giving in; it is about adjusting methods to affect change, support traditional efforts, and leverage consumer influence for the good of the brand whether it's a small , large corporation or non-profit . Its real world examples and statistics make it a highly accessible text for students.

This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach in tact with additions that take a more integrated look at social media strategy. It features a new chapter on law, ethics and etiquette, and updates on key topics such as social media careers, personal branding, storytelling, paid social media, messaging , live , influencer marketing, B2B social selling, and all major social media platforms.
Enhanced pedagogical features include:

  • social media calendars, metrics, and budgets;
  • chapter checklists to keep statistics updated;
  • expanded chapter previews;
  • new case studies and a 200-word glossary; and
  • updated online tools and resources.

Book Details

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Direct download (Recommended!)True PDF4.307/03/2019
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