Social Media for Strategic Communication: Creative Strategies and Research-Based Applications

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Front Cover
4 Reviews
2018-08-16
336 pages

Book Description

for Strategic : Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication―from PR, , and , to non-profit advocacy―gives you a broad base of knowledge that will serve you wherever your career may lead.   

Book Details

  • Title: Social Media for Strategic Communication: Creative Strategies and Research-Based Applications
  • Author:
  • Length: 336 pages
  • Edition: 1
  • Language: English
  • Publisher: ,
  • Publication Date: 2018-08-16
  • ISBN-10: 1506387101
  • ISBN-13: 9781506387109
Download LinkFormatSize (MB)Upload Date
Direct download (Recommended!)True PDF7.206/01/2019
Download from NitroFlareTrue PDF7.206/01/2019
Download from UsersCloudTrue PDF7.206/01/2019
How to Download? Report Dead Links & Get a Copy