Selling and Sales Management, 8th Edition

Selling and Sales Management 8/e is an essential resource for all marketing and management students and practitioners, in particular those with specific interests in the world of sales.

• The text is split into five logical parts:
  1. Sales Perspective
  2. Sales Technique
  3. Sales Environment
  4. Sales Management
  5. Sales Control
• This edition places emphasis on international aspects of selling and sales management making it essential reading for all students and practitioners with an interest in the world of sales
• Topics covered include Sales strategies, Key account management, Sales forecasting and budgeting, and the role of selling in marketing.