Search Engine Optimization All-in-One For Dummies, 2nd Edition

Search Engine Optimization All-in-One For Dummies, 2nd Edition Front Cover
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768 pages

Book Description

Ten minibooks cover all you need to know about

Search engine optimization () is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere else, including international , how to optimize servers for , and much more. Ten separate books join forces to provide you with a comprehensive, straightforward guide to the benefits, details, and tricks of .

Coverage devotes time to topics such as keyword strategy, competitive positioning, SEO web design, search , and more. You'll also look at how search engines work and how to create content, link, optimize the foundations, and analyze results.

  • Details the capabilities and benefits of search engine optimization (SEO) for gauging the success of online promotional tactics and tools
  • Explains how search engines work, nuances of keyword strategy, how to deal with competitive positioning, and more
  • Walks you through working with SEO web design, creating content, linking, optimizing the foundations, and analyzing results
  • Touches on topics not covered anywhere else, including international SEO and optimizing servers for SEO

Search no further! This book is one-stop shopping for everything you need in order to start your engine and embrace the potential of SEO today.

Table of Contents

Book I: How Search Engines Work
Chapter 1: Putting Search Engines in Context
Chapter 2: Meeting the Search Engines
Chapter 3: Recognizing and Reading Search Results
Chapter 4: Getting Your Site in the Right Results
Chapter 5: Knowing What Drives Search Results
Chapter 6: Spam Issues: When Search Engines Get Fooled

Book II: Keyword Strategy
Chapter 1: Employing Keyword Research Techniques and Tools
Chapter 2: Selecting Keywords
Chapter 3: Exploiting Pay Per Click Lessons Learned
Chapter 4: Assigning Keywords to Pages
Chapter 5: Adding and Maintaining Keywords

Book III: Competitive Positioning
Chapter 1: Identifying Your Competitors
Chapter 2: Competitive Research Techniques and Tools
Chapter 3: Applying Collected Data

Book IV: SEO Web Design
Chapter 1: The Basics of SEO Web Design
Chapter 2: Building an SEO-Friendly Site
Chapter 3: Making Your Page Search Engine– Compatible
Chapter 4: Perfecting Navigation and Linking Techniques

Book V: Creating Content
Chapter 1: Selecting a Style for Your Audience
Chapter 2: Establishing Content Depth and Page Length
Chapter 3: Adding Keyword-Specific Content
Chapter 4: Dealing with Duplicate Content
Chapter 5: Adapting and Crediting Your Content

Book VI: Linking
Chapter 1: Employing Linking Strategies
Chapter 2: Obtaining Links
Chapter 3: Structuring Internal Links
Chapter 4: Vetting External Links
Chapter 5: Connecting with Social

Book VII: Optimizing the Foundations
Chapter 1: Server Issues: Why Your Server Matters
Chapter 2: Domain Names: What Your URL Says about You
Chapter 3: Using Redirects for SEO
Chapter 4: Implementing 301 Redirects
Chapter 5: Watching Your Backend: Content Management System Troubles
Chapter 6: Solving SEO Roadblocks

Book VIII: Analyzing Results
Chapter 1: Employing Site Analytics
Chapter 2: Tracking with Web Analytics
Chapter 3: Mastering SEO Tools and Reports

Book IX: International SEO
Chapter 1: Discovering International Search Engines
Chapter 2: Tailoring Your Marketing Message for Asia
Chapter 3: Staking a Claim in Europe
Chapter 4: Getting Started in Latin America

Book X: Search Marketing
Chapter 1: Discovering Paid Search Marketing
Chapter 2: Using SEO to Build Your Brand
Chapter 3: Identifying and Reporting Spam

Appendix: The Value of
Making the Most of Industry Conferences
Picking the Right Training Courses
Training for Professionals
Getting Things Done for Do-It-Yourselfers

Book Details

  • Title: Search Engine Optimization All-in-One For Dummies, 2nd Edition
  • Author: ,
  • Length: 768 pages
  • Edition: 2
  • Language: English
  • Publisher:
  • Publication Date: 2012-01-18
  • ISBN-10: 1118024419
  • ISBN-13: 9781118024416