Retailing Management, 8th Edition

Book Description

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.

The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store . These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

Table of Contents

Section I: The World Of Retailing
Chapter 1 Introduction To The World Of Retailing
Chapter 2 Types Of Retailers
Chapter 3 Multichannel Retailing
Chapter 4 Customer Buying Behavior

Section II: Retailing Strategy
Chapter 5 Retail Market Strategy
Chapter 6 Financial Strategy
Chapter 7 Retail Locations
Chapter 8 Retail Site Location
Chapter 9 Human Resource Management
Chapter 10 Systems And Supply Chain Management
Chapter 11 Customer Relationship Management

Section III: Merchandise Management
Chapter 12 Managing The Merchandise Planning Process
Chapter 13 Buying Merchandise
Chapter 14 Retail Pricing
Chapter 15 Retail Communication Mix

Section IV: Store Management
Chapter 16 Managing The Store
Chapter 17 Store Layout, Design, And Visual Merchandising
Chapter 18 Customer

Appendix A: Starting Your Own Retail Business
Appendix B: Starting A Franchise Business

Section V: Cases
1 Tractor Supply Company Targets The Part-Time Rancher
2 Build-A-Bear Workshop: Where Best Friends Are Made
3 Walmart’S Sustainability
4 Netflix Personalizes The Customer’S Experience
5 The Decision-Making Process For Buying A Bicycle
6 Retailing In India: The Impact Of Hypermarkets
7 Diamonds From Mine To Market
8 Save-A-Lot: An Extreme-Value Retailer
9 Royal Ahold: The Biggest Supermarket Retailer You Have Never Heard Of
10 Abercrombie & Fitch And American Eagle Compete For 18- To 22-Year-Olds
11 Merchandise Strategy: Process For Success
12 Tiffany’S And Walmart: Comparing Financial Performance
13 Choosing A Store Location For A Boutique
14 Hutch: Locating A New Store
15 Avon Embraces Diversity
16 Attracting Generation Y To A Retail Career
17 Nordstrom Rewards Its Customers
18 Active Endeavors Analyzes Its Customer Database
19 Developing An Assortment Plan For Hughe’S
20 Preparing A Merchandise Budget Plan
21 Penagain Sells To Walmart
22 American Furniture Warehouse Sources Globally
23 Merchandise Exclusively For Jcpenney
24 How Much For A Good Smell?
25 Promoting A Sale
26 Target Marketing With Adwords
27 Enterprise Rent-A-Car Focuses On Its People
28 Diamond In The Rough
29 “Touch And Feel” At Sephora
30 A Stockout At Discmart
31 Customer Service And Relationship Management At Nordstrom
32 Building The Store
33 Generating Advertising Revenue From A Digital Screen Network At Harrods Of London
34 Starbucks’ Retail Strategy
35 Yankee Candle: New Product Innovation
36 Petsmart: Where Pets Are Family
37 Lindy’S Bridal Shop
38 Interviewing For A Management Trainee Position

Book Details

  • Title: Retailing Management, 8th Edition
  • Author: ,
  • Length: 704 pages
  • Edition: 8
  • Language: English
  • Publisher:
  • Publication Date: 2011-01-19
  • ISBN-10: 0073530026
  • ISBN-13: 9780073530024

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