Targeting Using Augmented Data in Database Marketing
- Length: 368 pages
- Publication Date: 2016-07-12
Assessing Risk Assessment: Towards Alternative Risk Measures for Complex Financial Systems
- Length: 377 pages
- Publication Date: 2017-12-16
The Strategic Role of Software Customization: Managing Customization-Enabled Software Product Development
- Length: 332 pages
- Publication Date: 2016-08-01
User Innovators in the Silver Market: An Empirical Study among Camping Tourists
- Length: 222 pages
- Publication Date: 2015-03-04
Low-Income Consumers as a Source of Innovation
by Aline Krämer
- Length: 364 pages
- Publication Date: 2015-02-11
User-Generated Content and its Impact on Branding
- Length: 129 pages
- Publication Date: 2013-10-04