Public Relations: Strategies and Tactics, 11th Edition

Book Description

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

MySearchLab is a part of the Wilcox/Cameron/Reber program. Research and writing tools, including to academic journals, help students understand critical thinking in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app.

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you?select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.


Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

Used or rental books

If you rent or purchase a used book with an access , the access may have been redeemed previously and you may have to purchase a new access .

Access codes

Access codes that are purchased from sellers other than Pearson carry a higher of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

Book Details

  • Title: Public Relations: Strategies and Tactics, 11th Edition
  • Author: , ,
  • Length: 624 pages
  • Edition: 11
  • Language: English
  • Publisher:
  • Publication Date: 2014-03-28
  • ISBN-10: 0205960642
  • ISBN-13: 9780205960644
Download LinkFormatSize (MB)Upload Date
Download from NitroFlareTrue PDF10.206/01/2019
Download from UsersCloudTrue PDF10.206/01/2019
How to Download? Report Dead Links & Get a Copy