Public Relations: Strategies and Tactics, 11th Edition

Book Description

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Book Details

  • Title: Public Relations: Strategies and Tactics, 11th Edition
  • Author: , ,
  • Length: 624 pages
  • Edition: 11
  • Language: English
  • Publisher:
  • Publication Date: 2014-03-28
  • ISBN-10: 0205960642
  • ISBN-13: 9780205960644
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