Product Design for the Web: Principles of Designing and Releasing Web Products

Web designers are no longer just web designers. To create a successful web product that’s as large as Etsy, Facebook, Twitter, or Pinterest–or even as small as a tiny app–you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again.

In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.

In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you’ll have a complete understanding of what product design really is and you’ll be equipped with the best practices necessary for building your own successful online products.

Table of Contents

Chapter 1 What Product to Design?
Chapter 2 There’s Work To Be Done
Chapter 3 Story First
Chapter 4 No Dead Ends
Chapter 5 Remember the Invisible Features
Chapter 6 Effective Over Clever
Chapter 7 Carrots, Not Sticks
Chapter 8 Ship Early. Ship Often.
Chapter 9 Rinse and Repeat
Chapter 10 People Matter Most
Chapter 11 Change and Happiness
Chapter 12 Use Whatever Works
Chapter 13 Listen and Learn
Chapter 14 Design Together
Chapter 15 Nothing Is Precious