Principles of Marketing: A Value-Based Approach Front Cover

Principles of Marketing: A Value-Based Approach

by , ,
  • Length: 432 pages
  • Edition: 2014
  • Publisher:
  • Publication Date: 2013-12-03
  • ISBN-10: 0230392709
  • ISBN-13: 9780230392700
  • Sales Rank: #12427605 (See Top 100 Books)
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An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

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