Marketing: Theory, Evidence, Practice

Book Description

is an important area of management activity in any organisation. It generates trade and involves analysing, planning, managing and controlling activities concerned with creating and maintaining high levels of customer service and satisfaction. The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. This book does that as it covers the main concepts and that underlie and practice. Bridging academic and real-world knowledge, the book introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how problems have been solved in - connecting theory to practice. Combined with an enriched digital ebook version of the book (registration and website included on print book cover flap) it is very practical in orientation and provides a more realistic view of issues. Written by a combination of academics and scientists who engage with industry it presents that is practical and interesting in a style that is theoretical and accessible.

Book Details

  • Title: Marketing: Theory, Evidence, Practice
  • Author:
  • Length: 609 pages
  • Edition: Pap/Psc
  • Language: English
  • Publisher:
  • Publication Date: 2013-01-27
  • ISBN-10: 0195573552
  • ISBN-13: 9780195573558
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NitroFlare Click to downloadTrue PDF25.102/27/2019
UsersCloud Click to downloadTrue PDF25.102/26/2019
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