Marketing Research Essentials, 8th Edition

Marketing Research Essentials, 8th Edition Front Cover
20 Reviews
2012-09-04
480 pages

Book Description

Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

Book Details

  • Title: Marketing Research Essentials, 8th Edition
  • Author: ,
  • Length: 480 pages
  • Edition: 8
  • Language: English
  • Publisher:
  • Publication Date: 2012-09-04
  • ISBN-10: 1118249321
  • ISBN-13: 9781118249321
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