Marketing Research, 9th Edition

Marketing Research, 9th Edition Front Cover
1 Reviews
528 pages

Book Description

A conceptual approach and introduction to the field of research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward marketing research, and the impact of . Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers.

Book Details

  • Title: Marketing Research, 9th Edition
  • Author: ,
  • Length: 528 pages
  • Edition: 9
  • Language: English
  • Publisher:
  • Publication Date: 2019-01-11
  • ISBN-10: 0134895126
  • ISBN-13: 9780134895123
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