Marketing Research, 11th Edition

Marketing Research, 11th Edition Front Cover
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920 pages

Book Description

Managing Innovation is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, , and new product development. The holistic approach addresses the interplay between the , , and the , while relating the unique skill set required to manage innovation and innovation processes.

Book Details

  • Title: Marketing Research, 11th Edition
  • Author:
  • Length: 920 pages
  • Edition: 11
  • Language: English
  • Publisher:
  • Publication Date: 2017-12-01
  • ISBN-10: 1119392012
  • ISBN-13: 9781119392019