Marketing Management, 5th Edition Front Cover

Marketing Management, 5th Edition

by
  • Length: 850 pages
  • Edition: 5
  • Publisher:
  • Publication Date: 2017-07-01
  • ISBN-10: 9339223306
  • ISBN-13: 9789339223304
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Description

This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context.

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