Marketing Communications: A European Perspective, 6th Edition

Book Description

: A European Perspective is the perfect resource for European students of marketing . Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

Table of Contents

Chapter 1 Integrated Communications
Chapter 2 Branding
Chapter 3 How Marketing Communications Work
Chapter 4 Marketing Communications Planning
Chapter 5
Chapter 6 Online
Chapter 7 Media Planning
Chapter 8 Brand Activation
Chapter 9 Direct Marketing
Chapter 10 Public Relations
Chapter 11 Sponsorship
Chapter 12 Exhibitions And Trade Fairs
Chapter 13 Measuring Campaign Effectiveness
Chapter 14 Ethical Issues In Marketing Communications

Book Details

Download LinkFormatSize (MB)Upload Date
Download from UsersCloudTrue PDF14.901/31/2018
Download from UsersCloudTrue PDF14.904/08/2018
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