Marketing: An Introduction, 11th Edition

Book Description

This best-selling, brief text introduces through the lens of creating value for customers.

With engaging real-world examples and , Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

Book Details

  • Title: Marketing: An Introduction, 11th Edition
  • Author: ,
  • Length: 672 pages
  • Edition: 11
  • Language: English
  • Publisher:
  • Publication Date: 2012-01-21
  • ISBN-10: 0132744031
  • ISBN-13: 9780132744034
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