Marketing, 4th Edition Front Cover

Marketing, 4th Edition

  • Length: 589 pages
  • Edition: 1
  • Publisher:
  • Publication Date: 2017
  • ISBN-10: 0730363244
  • ISBN-13: 9780730363248
0
0 ratings
Print Book Look Inside
Description

Marketing, 4th Edition was designed with the first-year marketing student in mind and covers key marketing concepts in a style that is easy to follow and understand. This new edition uses a number of regional case studies to illustrate the relevance and importance of marketing topics covered in class. New to this edition is a whole new chapter on Data and Analytics.

Free ChaptersTry Audible and Get Two Free Audiobooks »
To access the link, solve the captcha.
Recommended BooksMore Similar Books »
The Software Engineer's Guidebook: Navigating senior, tech lead, and staff engineer positions at tech companies and startups Cover
The Software Engineer's Guidebook: Navigating senior, tech lead, and staff engineer positions at tech companies and startups
2023-11-03
157
SQL for Data Analysis: Harnessing the Power of SQL for Insightful Data Exploration Cover
SQL for Data Analysis: Harnessing the Power of SQL for Insightful Data Exploration
2024-03-23
0
Domain-Specific Computer Architectures for Emerging Applications: Machine Learning and Neural Networks Cover
Domain-Specific Computer Architectures for Emerging Applications: Machine Learning and Neural Networks
2024-06-04
0
Ultimate Ember.js for Web App Development: Leverage Convention Over Configuration Paradigm to Develop, Build, and Deploy Complex Applications Using Ember.js (English Edition) Cover
Ultimate Ember.js for Web App Development: Leverage Convention Over Configuration Paradigm to Develop, Build, and Deploy Complex Applications Using Ember.js (English Edition)
2024-03-13
0
Artificial Intelligence With Microsoft Power Bi: Simpler Ai for the Enterprise Cover
Artificial Intelligence With Microsoft Power Bi: Simpler Ai for the Enterprise
2024-05-14
0
Microsoft 365 Security and Compliance for Administrators: A definitive guide to planning, implementing, and maintaining Microsoft 365 security posture Cover
Microsoft 365 Security and Compliance for Administrators: A definitive guide to planning, implementing, and maintaining Microsoft 365 security posture
2024-03-29
0
The OSINT Handbook: A practical guide to gathering and analyzing online information Cover
The OSINT Handbook: A practical guide to gathering and analyzing online information
2024-03-29
0
Artificial Intelligence for Robotics - Second Edition: Build intelligent robots using ROS 2, Python, OpenCV, and AI/ML techniques for real-world tasks Cover
Artificial Intelligence for Robotics - Second Edition: Build intelligent robots using ROS 2, Python, OpenCV, and AI/ML techniques for real-world tasks
2024-03-29
0
Subscribe
Categories