Marketing, 11th Edition

Book Description

You experience through billboards, television commercials, and even in the cereal aisle at the grocery store. Now , Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of play a role in your day-to-day life. With coverage of current practices and exciting new features, Lamb, Hair, and McDaniel's , Eleventh Edition, will have you saying, "Now that's ."

Table of Contents

Part 1 The World Of Marketing
1 An Overview Of Marketing
2 Strategic Planning For Competitive Advantage
3 And Social Responsibility
4 The Marketing Environment
5 Developing A Global Vision

Part 2 Analyzing Marketing Opportunities
6 Consumer Decision Making
7 Business Marketing
8 Segmenting And Targeting Markets
9 Decision Support And Marketing Research

Part 3 Product Decisions
10 Product Concepts
11 Developing And Managing Products
12 Services And Nonprofit Marketing

Part 4 Decisions
13 Marketing Channels
14 Management
15 Retailing

Part 5 Promotion And Communication Strategies
16 Promotional Planning For Competitive Advantage
17 Advertising And Public Relations
18 Sales Promotion And Personal Selling

Part 6 Pricing Decisions
19 Pricing Concepts
20 Setting The Right Price

Part 7 Technology-Driven Marketing
21 Customer Relationship Management (CRM)

Book Details

Download LinkFormatSize (MB)Upload Date
Download from FilePiTrue PDF3007/22/2015
Download from NitroFlareTrue PDF3012/08/2016
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