Managerial Economics & Business Strategy, 7th Edition Front Cover

Managerial Economics & Business Strategy, 7th Edition

  • Length: 656 pages
  • Edition: 7
  • Publisher:
  • Publication Date: 2009-10-01
  • ISBN-10: 0073375969
  • ISBN-13: 9780073375960
  • Sales Rank: #247911 (See Top 100 Books)
Description

Baye’s Managerial Economics and Business Strategy remains the best-selling managerial economics textbook in which it continues to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for its real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Seventh Edition retains all of the key signature features of previous editions and incorporates new features to enhance students’ learning experiences and make it easier to teach from the book. These include updated headlines, new and updated inside business applications, and new end-of-chapter material.

Table of Contents

CHAPTER ONE: The Fundamentals of Managerial Economics
CHAPTER TWO: Market Forces: Demand and Supply
CHAPTER THREE: Quantitative Demand Analysis
CHAPTER FOUR: The Theory of Individual Behavior
CHAPTER FIVE: The Production Process and Costs
CHAPTER SIX: The Organization of the Firm
CHAPTER SEVEN: The Nature of Industry
CHAPTER EIGHT: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
CHAPTER NINE: Basic Oligopoly Models
CHAPTER TEN: Game Theory: Inside Oligopoly
CHAPTER ELEVEN: Pricing Strategies for Firms with Market Power
CHAPTER TWELVE: The Economics of Information
CHAPTER THIRTEEN: Advanced Topics in Business Strategy
CHAPTER FOURTEEN: A Manager’s Guide to Government in the Marketplace
Appendix A Answers to Selected End-of-Chapter Problems
Appendix B Additional Readings and References

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