Management Information Systems: Managing the Digital Firm, 15th Edition

Management Information Systems: Managing the Digital Firm, 15th Edition Front Cover
202 Reviews
2017-12-19
656 pages

Book Description

For courses in Management (MIS) The authoritative, case-based view into how businesses leverage Kenneth and Jane Laudon's popular Management : Managing the Digital Firm, along with MyLabTM MIS, continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary businesses leverage information technologies and systems to achieve corporate objectives. The new edition provides the most up-to-date and comprehensive overview of used by businesses today, including all-new real-world cases and discussion of significant contemporary topics, from big data and the Internet of Things (IoT) to machine learning and DevOps. Featuring comprehensive coverage of new technologies and applications, while also considering their impact on business and decision-making, Management enhances learning through vivid examples designed to capture the imaginations of all students. As they build sought-after skills for the modern workplace, students will learn to lead management discussions and drive decisions about their firm's . MyLab MIS not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab MIS is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

Table of Contents

PART ONE Organizations, Management, and the Networked Enterprise
Chapter 1 Information Systems in Global Business Today
Chapter 2 Global E-business and Collaboration
Chapter 3 Information Systems, Organizations, and Strategy
Chapter 4 Ethical and Social Issues in Information Systems

PART TWO Information Infrastructure
Chapter 5 IT Infrastructure and Emerging Technologies
Chapter 6 Foundations of Business : Databases and Information Management
Chapter 7 Telecommunications, the Internet, and Technology
Chapter 8 Securing Information Systems

PART THREE Key System Applications for the Digital Age
Chapter 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Chapter 10 E-commerce: Digital Markets, Digital Goods
Chapter 11 Managing Knowledge
Chapter 12 Enhancing Decision Making

PART FOUR Building and Managing Systems
Chapter 13 Building Information Systems
Chapter 14 Managing
Chapter 15 Managing Global Systems

Book Details

  • Title: Management Information Systems: Managing the Digital Firm, 15th Edition
  • Author:
  • Length: 656 pages
  • Edition: 15
  • Language: English
  • Publisher:
  • Publication Date: 2017-12-19
  • ISBN-10: 129221175X
  • ISBN-13: 9781292211756
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