Low-Income Consumers as a Source of Innovation

Low-Income Consumers as a Source of Innovation: Insights from Idea Competitions in Brazilian Low-Income Communities

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Table of Contents

Chapter 1 Introduction
Chapter 2 Insights From Theory
Chapter 3 Research Design
Chapter 4 Insights From The Field: Case Studies
Chapter 5 Cross-Case Analysis And Discussion
Chapter 6 Summary And Outlook
Chapter 7 Appendix Illustrations
Chapter 8 References