Leading Edge Marketing Research: 21st-Century Tools and Practices

Leading Edge Marketing Research: 21st-Century Tools and Practices Front Cover
2 Reviews
2011-11-09
504 pages

Book Description

This book explores new and leading edge research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showc

Book Details

  • Title: Leading Edge Marketing Research: 21st-Century Tools and Practices
  • Author:
  • Length: 504 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2011-11-09
  • ISBN-10: 1412991315
  • ISBN-13: 9781412991315
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