International Business, 7th Global Edition

Book Description

For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

Table of Contents

Part 1 Global Business Environment
Chapter 1 Globalization

Part 2 National Business Environments
Chapter 2 Cross-Cultural Business
Chapter 3 Politics, , and Business
Chapter 4 Economics and Emerging Markets

Part 3 International Trade and Investment
Chapter 5 International Trade
Chapter 6 Business–Government Trade Relations
Chapter 7 Foreign Direct Investment
Chapter 8 Regional Integration

Part 4 The International System
Chapter 9 International Financial Markets
Chapter 10 International Monetary System

Part 5 International Business Management
Chapter 11 International Strategy and Organization
Chapter 12 Analyzing International Opportunities
Chapter 13 Selecting and Managing Entry Modes
Chapter 14 Developing and Products
Chapter 15 Managing International Operations
Chapter 16 Hiring and Managing Employees

Book Details

  • Title: International Business, 7th Global Edition
  • Author: ,
  • Length: 480 pages
  • Edition: Global ed of 7th revised ed
  • Language: English
  • Publisher:
  • Publication Date: 2013-03-07
  • ISBN-10: 0273786970
  • ISBN-13: 9780273786979
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