Global Business Today, 10th Edition

Book Description

Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.

Table of Contents

PART ONE Introduction and Overview
Chapter One Globalization

Part TWO National Differences
Chapter Two National Differences in Political, Economic, and Legal
Chapter Three National Differences in Economic Development
Chapter Four Differences in Culture
Chapter Five Ethics, Corporate Social Responsibility, and Sustainability

PART THREE The Global Trade and Investment Environment
Chapter Six International Trade Theory
Chapter Seven Government Policy and International Trade
Chapter Eight Foreign Direct Investment
Chapter Nine Regional Economic Integration

PART FOUR The Global Monetary System
Chapter Ten The Foreign Market
Chapter Eleven The International Monetary System

PART FIVE The Strategy and Structure of International Business
Chapter Twelve The Strategy of International Business
Chapter Thirteen Entering Foreign Markets

PART SIX International Business
Chapter Fourteen Exporting, Importing, and Countertrade
Chapter Fifteen Global Production and
Chapter Sixteen Global Marketing and R&D
Chapter Seventeen Global Human Resource

Book Details

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