Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition

Ensure success when starting your small business with this must-have introductory guide

Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.

• Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
• Learn the legal jargon — protect your ideas and register your business properly
• Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
• Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
• Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools

Open the book and find

• Advice about being your own boss
• Secrets for matching sales goals to savvy marketing strategies
• Guidelines for keeping your finances in shape
• A step-by-step guide to profit margins
• Tips on using social media to promote your business

Learn to

• Decide what type of small business is right for you
• Put together a winning business plan
• Understand your financial and legal obligations
• Maximise your online presence

Table of Contents

Part 1: First Steps
Chapter 1: Is Small Business for You?
Chapter 2: Buying a Business

Part 2: Jump In, Get Wet
Chapter 3: Planning for Success
Chapter 4: Getting the Legals Right
Chapter 5: Creating Your Marketing Plan

Part 3: The Nitty-Gritty
Chapter 6: Becoming an Employer
Chapter 7: Cooking the Books
Chapter 8: Understanding Financial Statements
Chapter 9: Calculating Margins and Ratios

Part 4: The Part of Tens
Chapter 10: Ten Things to Do If You Hit Hard Times