FranklinCovey Style Guide: For Business and Technical Communication can help any writer produce documents that achieve outstanding results. Created by FranklinCovey, the world-renowned leader in helping organizations enhance individual effectiveness, this edition fully reflects today’s online media and global businesschallenges. The only style guide used in FranklinCovey’s own renowned Writing AdvantageTM and Technical Writing AdvantageTMprograms, it covers everything from document design and graphics to sentence style and word choice. This edition’s many improvements include extensive new coverage of graphics, writing for online media, and international business English. Through dozens of examples and model documents, writers learn how to overcome “writer’s block” and efficiently create documents from start to finish. FranklinCovey’s experts show how to get powerful results from every email; add distinctiveness and power to any online presence; write far more effective proposals, letters, memos, reports, and resumes; and improve all forms of documentation, from business procedures to highly technical content. You’ll learn how to quickly discover and prioritize the information you need, whether you’re planning a presentation, leading a meeting, or managing a project. The authors reveal how to design visuals that communicate messages instantly and intuitively, and use charts, color, illustrations, maps, photos, and tables to supercharge any presentation. Packed with up-to-the-minute examples, this A-Z guidebook can help you write more effectively no matter who you are — whether you’re a business or salesprofessional who must motivate and persuade, a technical professional who must explain challenging content more clearly and accurately, or a student who needs stronger writing skills to succeed in school and in your career.
From the Back Cover
Much more than a grammar and punctuation handbook, the renowned FranklinCovey Style GuideTM helps you:
- Produce documents that reflect quality writing standards.
- Access more than 110 topics from A to Z, covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice.
- Create documents from start to finish and avoid writer’s block.
- Write effective letters, memos, and resumés with the help of more than 30 model documents.
- Design effective, understandable graphics that enhance and convey your message.
- Discover and prioritize information.
FranklinCovey is a leading provider of leadership, personal productivity, and effective communication workshops. Two programs—Writing Advantage™ and Technical Writing Advantage™—help you learn how to write documents that achieve the results you expect. Both workshops feature the FranklinCovey Style Guide.
NEW IN THE FIFTH EDITION
The most current guidelines on email, information management, and online documentation. Learn how to manage the flood of email coming at you and get results from the email you send. Find out how to add distinctiveness and power to your online presence.
Updated best practices for graphics. Here’s the best current thinking on visuals for documents and presentation, charts, color, illustrations, maps, photos, and tables, including all-new examples.
Guidance on global English.There is a new section on English as a second language for business professionals, as well as updated guidance on international business English.
Valuable new insights for knowledge workers.Learn new ways to think and process information better in updated sections on thinking strategies and the writing process, as well as practical guidance for managing projects and meetings.
Model documents for today. As email has overtaken traditional business letters and memos, you need new models to follow. See the Model Documents section for updated samples of sensitive emails, reports, proposals, procedures, and resumés.
Everything in this fifth edition has been updated to help you meet the communication challenges of the high-tech, high-demand business world of today.