Foundations of Marketing, 6th Edition

Book Description

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF , 6th Edition introduces you to the essentials and latest trends in with strong visuals and stimulating, timely discussions. Meaningful coverage of current strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, , and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF , 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive plan, to help you develop the practical decision-making skills you need for professional success.

Table of Contents

Part 1: Strategic Marketing and Its Environment
Ch 1: Customer-Driven Strategic Marketing
Ch 2: Planning, Implementing, and Evaluating Marketing Strategies
Ch 3: The Marketing Environment, Social Responsibility, and Ethics

Part 2: Marketing Research and Target
Ch 4: Marketing Research and Information Systems
Ch 5: Target Markets: Segmentation and Evaluation

Part 3: Customer Behavior and E-Marketing
Ch 6: Consumer Buying Behavior
Ch 7: Business Markets and Buying Behavior
Ch 8: Reaching Global Markets
Ch 9: Digital Marketing and Social

Part 4: Product and Price Decisions
Ch 10: Product, Branding, and Packaging Concepts
Ch 11: Developing and Managing Goods and Services
Ch 12: Pricing Concepts and Management

Part 5: Distribution Decisions
Ch 13: Marketing Channels and Supply-Chain Management
Ch 14: Retailing, Direct Marketing, and Wholesaling

Part 6: Promotion Decisions
Ch 15: Integrated Marketing Communications
Ch 16: and Public Relations
Ch 17: Personal Selling and Sales Promotion

Book Details

Download LinkFormatSize (MB)Upload Date
Download from NitroFlareTrue PDF119.108/15/2018
Download from ZippyShareTrue PDF11901/18/2017
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