Follow Me! Creating a Personal Brand with Twitter

Make the most of Twitter as a tool for creating a personal brand

Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand.

• Details ways in which you can use Twitter to build a personal brand
• Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit
• Encourages you to take advantage of Twitter?s vast audience

Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.

Table of Contents

Part One: Twitter, You’ve Come a Long Way
Chapter 1: A Twitter-Centric Landscape
Chapter 2: ‘Less’ Is the New ‘More’

Part Two: Creating and Showcasing Your Brand
Chapter 3: Building Brand ‘You’
Chapter 4: Secrets of a Great Twitter Profile
Chapter 5: The Four Types of Tweets and Why They Matter
Chapter 6: Building Your Followers: Quality Versus Quantity
Chapter 7: Creating Your Twittertorial Calendar
Chapter 8: Your Brand, Your Show
Chapter 9: A Geography Lesson: The Global Power of Twitter
Chapter 10: Beyond Hashtags: Make Your Brand a Trending Topic

Part Three: Twitter Branding Showcase Stories
Chapter 11: Empowering Health Care
Chapter 12: Changing the Job Market One Tweet at a Time
Chapter 13: Making Twitter Your Personal Brand Diary
Chapter 14: Social Media Entrepreneur at 17
Chapter 15: Meet the Twitter Ninja
Chapter 16: Tweeting around the World
Chapter 17: Putting Her Personal Brand in the Pink
Chapter 18: The ‘Green’ Giant of Twitter
Chapter 19: Twitter to the Power of Two

Part Four: Twitter Toolkit: Supercharge Your Brand
Chapter 20: Twitter Clients and Directories
Chapter 21: Curation Tools
Chapter 22: Metrics and Analysis Tools
Chapter 23: Miscellaneous Tools