Entrepreneurship, 5th Edition

Book Description

Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the . This accessible textbook explains the steps involved in starting a new , and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or , to launching, growing, and eventually harvesting the new venture.

The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies―enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful , and demonstrate how to build a workable model. Clear, straightforward chapters cover each essential area of entrepreneurship, including , strategy, team building, projections, planning, and more.

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Download from NitroFlareTrue PDF12.109/10/2020
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