E-Business and E-Commerce Management, 4th Edition

E-Business and E-Commerce Management, 4th Edition Front Cover
1 Reviews
800 pages

Book Description

E-Business and : Strategy, Implementation and Practice (4th Edition)

Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.

Table of Contents

Part 1 Introduction
1 Introduction to e-business and e-commerce
2 E-commerce fundamentals
3 E-business infrastructure
4 E-environment

Part 2 Strategy and applications
5 E-business strategy
7 E-procurement
8 E-marketing
9 Customer relationship management

Part 3 Implementation
10 Change management
11 and
12 Implementation and maintenance

Book Details

  • Title: E-Business and E-Commerce Management, 4th Edition
  • Author:
  • Length: 800 pages
  • Edition: 4
  • Language: English
  • Publisher:
  • Publication Date: 2011-10-11
  • ISBN-10: 0273719602
  • ISBN-13: 9780273719601
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