Digital Sense

Digital Sense Front Cover
28 Reviews
304 pages

Book Description

Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Technology, and Customer Experience

Compete in the digital world with pragmatic strategies for success

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing at any size , with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your leap to the front of the line.

The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.

  • Optimize competitive advantage and customer experience
  • Map strategy back to business objectives
  • Engage customers with a pragmatic, proven marketing system
  • Reorganize sales and marketing to fill talent and knowledge gaps

Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

Table of Contents

Section I: Overview
Chapter 1: The Game At Speed
Chapter 2: Influencers, Zombies, And Everything Between

Section II: Building a Customer-Centric Organization
Chapter 3: Introducing The Experience Marketing Framework
Chapter 4: The Insights Layer
Chapter 5: Mind Over Matter
Chapter 6: The Vision Layer
Chapter 7: The Success Layer

Section III: Social Business Strategies and Tactics
Chapter 8: Social Business Strategy For Marketing
Chapter 9: Social Business Strategy For Sales
Chapter 10: Social Business Strategy For Influencers And Employee Advocates
Chapter 11: Social Business Strategy For Hr
Chapter 12: Social Business Strategy For Customer Service

Section IV: Data and Automation
Chapter 13: Designing Your Ultimate Marketing Stack

Section V: Future-Proofing
Chapter 14: Building A Personal Brand, Bro
Chapter 15: Avoiding Obsolescence And The Road Ahead

Book Details

  • Title: Digital Sense
  • Author: ,
  • Length: 304 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2016-12-27
  • ISBN-10: 1119291704
  • ISBN-13: 9781119291701
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