Digital Analytics: Data Driven Decision Making in Digital World

Digital Analytics: Data Driven Decision Making in Digital World Front Cover
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2017-01-07
428 pages

Book Description

SALIENT FEATURES OF BOOK

  • Easy to understand language with simple real life examples.
  • Primarily focused on Ecommerce and Retail industry.
  • Stepwise explanation of very basic to the complex of the statistical .
  • All examples are solved using R and Excel or both.
  • Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard.
  • Comprehensive coverage of topics including Probability Theories, Operation ,

Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.

Application focus on current Digital Analytics Practices.

Table of Contents

Chapter - I : DATA ANALYTICS FOUNDATION
Section - I : MEASURING CENTRAL TENDENCY AND DISPERSION
Section - II : PROBABILITY THEORY
Section - III : SAMPLING AND HYPOTHESIS
Section - IV : LINEAR
Chapter - II : ANALYTICS SYSTEM
Section - I : BUSINESS INTELLIGENCE SYSTEM
Section - II : R BASICS
Chapter - III : WEB ANALYTICS
Section - I : GOOGLE ANALYTICS
Chapter - IV : CUSTOMER ANALYTICS
Section - I : CUSTOMER ANALYTICS
Chapter - V : DIGITAL MARKETING
Section - I : DIGITAL MARKETING BASIC
Section- II : DIGITAL CHANNEL OPTIMIZATION
Chapter - VI : FORECASTING AND PREDICTION
Section - I : REGRESSION
Section - II : TIME SERIES FORECASTING
Chapter - VII : INVENTORY
Section - I : INVENTORY MODEL
Section -II : TRANSPORTATION PROBLEM
Chapter - VIII : ADVANCED TOPICS

Book Details

  • Title: Digital Analytics: Data Driven Decision Making in Digital World
  • Author:
  • Length: 428 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2017-01-07
  • ISBN-10: 194655619X
  • ISBN-13: 9781946556196
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