Designing with Data: Improving User Experience with Large Scale User Testing

Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you’ll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts.

Want to determine if a new color will improve your website’s overall user experience? Or if different copy text will lead to a better click-through rate? A/B testing provides the data you need to make substantive design decisions. This book shows you how to make data-driven design part of your product design workflow.

• Get best practices for analyzing and applying user data when making design decisions
• Learn different approaches to data-informed design
• Understand potential pitfalls when relying on data
• Get an insider’s view of how to make data-driven decisions

Table of Contents

Chapter 1. Introducing a Data Mindset
Chapter 2. The ABCs of Using Data
Chapter 3. A Framework for Experimentation
Chapter 4. The Definition Phase (How to Frame Your Experiments)
Chapter 5. The Execution Phase (How to Put Your Experiments into Action)
Chapter 6. The Analysis Phase (Getting Answers From Your Experiments)
Chapter 7. Creating the Right Environment for Data-Aware Design
Chapter 8. Conclusion