Design Thinking Methodology Book

Design Thinking Methodology Book Front Cover
18 Reviews
2016-12-14
116 pages

Book Description

This book explains thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

  • products;
  • technologies;
  • services;
  • models;
  • marketing ideas;
  • processes;
  • spaces; and
  • solutions for diverse business, social, and everyday challenges.

It includes easily applicable design thinking techniques, such as

  • HMW questions,
  • personas,
  • mind ,
  • empathy mapping,
  • affinity diagram,
  • value-proposition canvas,
  • storyboard,
  • cause-and-effect diagram,
  • brainstorming,
  • brain dumps,
  • reverse brainstorming,
  • benchmarking,
  • journey map, and
  • prototyping.

A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

  • project managers and IT specialists,
  • innovation teams,
  • marketing professionals and brand managers,
  • product managers,
  • ,
  • consultants,
  • strategic planning experts,
  • C-level executives, and architects.

The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

  • creativity,
  • thinking out of the box,
  • empathy,
  • visual thinking,
  • observation,
  • asking the right questions, and
  • pattern recognition.

It also describes how to apply design thinking and and methodologies together.

Table of Contents

Phase 1: Definition
Phase 2: Research
Phase 3: Interpretation
Phase 4: Idea Generation
Phase 5: Prototyping
Phase 6: Evaluation

Book Details

  • Title: Design Thinking Methodology Book
  • Author:
  • Length: 116 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2016-12-14
  • ISBN-10: 6058603757
  • ISBN-13: 9786058603752