Design Management: Managing Design Strategy, Process and Implementation, 2nd Edition

Design Management: Managing Design Strategy, Process and Implementation, 2nd Edition Front Cover
1 Reviews
2015-04-23
216 pages

Book Description

All will feel that creativity and innovation are at the heart of their designs. But for a to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed.

In this accessible and informative second edition, Kathryn Best brings together the and practice of design . With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the of design.

The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

Table of Contents

PART ONE Managing the Design Strategy
PART TWO Managing the Design Process
PART THREE Managing the Design Implementation

Book Details

  • Title: Design Management: Managing Design Strategy, Process and Implementation, 2nd Edition
  • Author:
  • Length: 216 pages
  • Edition: 2
  • Language: English
  • Publisher:
  • Publication Date: 2015-04-23
  • ISBN-10: 1472573676
  • ISBN-13: 9781472573674
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