Conversion Optimization: The Art and Science of Converting Prospects to Customers

Book Description

How do you turn website visitors into customers?
Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use , , usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.
Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate?

  • Explore case studies involving significant conversion rate improvements
  • Walk through different stages of a sale and understand the value of each
  • Understand your website visitors through persona creation
  • Connect with potential customers and guide them toward a conversion
  • Learn how to deal with FUDs -- customer fears, uncertainties, and doubts
  • Examine the path that visitors take from landing page to checkout
  • Test any change you make against your original design

"The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love." --Avinash Kaushik, author of 2.0 and Web Analytics: An Hour A Day (both Sybex)

"This book goes far beyond optimizing conversion. It is a marketing primer that explains both the geeky stuff ("bounce rates") and the soft stuff ("social proof"). Anyone who wants to increase online sales or website traffic should read it--by my calculation, that's just about every marketer in the world." - Guy KawasakiCo-founder of and author of Enchantment: The Art of Changing Hearts, Minds, and Actions

Book Details

  • Title: Conversion Optimization: The Art and Science of Converting Prospects to Customers
  • Author: ,
  • Length: 272 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2010-11-11
  • ISBN-10: 1449377564
  • ISBN-13: 9781449377564
Download LinkFormatSize (MB)Upload Date
Download from Upload.acTrue PDF16.208/20/2019
Download from ZippyShareTrue PDF16.103/03/2016
Download from ZippyShareTrue PDF16.102/14/2017
Download from ZippyShareTrue PDF16.107/20/2017
How to Download? Report Dead Links & Get a Copy