Contemporary Strategy Analysis, 10th Edition

Contemporary Strategy Analysis, 10th Edition Front Cover
1 Reviews
2019-02-15
672 pages

Book Description

Now in its tenth edition, Contemporary Strategy continues its tradition of , practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding policy, strategy, and the environment links concept to context for a holistic understanding of the mechanisms at work.

To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.

Book Details

  • Title: Contemporary Strategy Analysis, 10th Edition
  • Author:
  • Length: 672 pages
  • Edition: 10th
  • Language: English
  • Publisher:
  • Publication Date: 2019-02-15
  • ISBN-10: 1119576431
  • ISBN-13: 9781119576433