Consumer Behavior: Buying, Having, and Being, 4th Edition

For courses in Consumer Behavior.

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Also Available with MyMarketingLab^™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyMarketingLab^™ does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for:

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText — Access Card Package

Package consists of:

• 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
• 0134149556 / 9780134149554 MyMarketingLab with Pearson eText — Access Card — for Consumer Behavior: Buying, Having, and Being

Table of Contents

Section 1: Foundations of Consumer Behavior
Chapter 1: Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2: Consumer and Social Well-Being

Section 2: Internal Influences on Consumer Behavior
Chapter 3: Perception
Chapter 4: Learning and Memory
Chapter 5: Motivation and Affect
Chapter 6: The Self: Mind, Gender, and Body
Chapter 7: Personality, Lifestyles, and Values

Section 3: Choosing and Using Products
Chapter 8: Attitudes and Persuasive Communications
Chapter 9: Decision Making
Chapter 10: Buying, Using, and Disposing

Section 4: Consumers in Their Social and Cultural Settings
Chapter 11: Groups and Social Media
Chapter 12: Income and Social Class
Chapter 13: Subcultures
Chapter 14: Culture

Appendix I: Sources of Secondary Data
Appendix II: Careers in Consumer Research