Consumer Behavior 2017-2018, 12th Edition

Book Description

Consumer spending accounts for 70% of the U.S. gross domestic product, or over $11.6 trillion. Consumer 2017-2018 assesses how this spending is distributed, the consumer behaviors that affect spending, and marketing techniques used by companies to maintain or expand their .Consumer Behavior 2017-2018 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2017-2018 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys.The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, LGBT, affluent consumer groups, and more.Over 650 website links – directly embedded into the edition – will direct you to additional market research and other resources.

Table of Contents

PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC OVERVIEW
2 CONSUMER INCOME & WEALTH
3 CONSUMER DEBT
4 HOUSEHOLDS & HOUSING
5 COMMUNITIES
6 URBAN & RURAL POPULATIONS
7 WHERE PEOPLE WANT TO LIVE
8 POPULATION MIGRATION
9 PERSONAL LIFE
10 PERSONAL WELL-BEING

PART II: SPENDING
11 CONSUMER SPENDING
12 RETAIL SPENDING
13 ENTERTAINMENT & LEISURE SPENDING

PART III: ACTIVITIES
14 USE OF TIME
15 USE OF MEDIA & THE INTERNET
16 CULTURAL ACTIVITIES
17 LEISURE ACTIVITIES
18 SPORTS & RECREATION ACTIVITIES
19 AWAY FROM HOME
20 WORK
21 USE OF
22 USE OF TRANSPORTATION

PART IV: SHOPPING BEHAVIORS
23 IN-STORE SHOPPING
24 ONLINE SHOPPING
25 MOBILE SHOPPING
26 PEER-TO-PEER SHOPPING
27 OMNICHANNEL SHOPPING

PART V: BEHAVIORAL ANALYSES
28 BRAND LOYALTY
29 BUYING AMERICAN-MADE
30 BUYING LOCAL
31 CONSUMER CONFIDENCE
32 CUSTOMER SATISFACTION
33 ETHICALLY CONSCIOUS CONSUMERISM
34 GIFT GIVING
35 LOYALTY PROGRAM PARTICIPATION
36 PAYMENT PREFERENCES
37 PRICING
38 PRIVACY ISSUES
39 PURCHASE DECISION MAKING
40 RESPONSE TO ADVERTISING
41 RESPONSE TO CUSTOMER
42 RESPONSE TO REVIEWS
43 RESPONSE TO VISUALS
44 SHOPPING RESEARCH
45 SPENDING FOR GOODS VS. EXPERIENCES
46 THEME APPEAL

PART VI: AFFLUENT CONSUMERS
47 AFFLUENCE PROFILE
48 POPULATION CENTERS OF U.S. AFFLUENCE
49 AFFLUENT E-COMMERCE
50 AFFLUENCE MARKET RESEARCH

PART VII: MIDDLE-CLASS CONSUMERS
51 DEFINING THE MIDDLE CLASS
52 MIDDLE CLASS FALLING BEHIND
53 INCOME & WEALTH INEQUALITY

PART VIII: BRAND PREFERENCE SURVEYS
54 BRAND EQUITY
55 BRAND INDEX
56 CUSTOMER EXPERIENCE
57 CUSTOMER LOYALTY ENGAGEMENT
58 CUSTOMER SATISFACTION
59 REPUTATION RANKING

PART IX: ETHNIC FOCUS
60 AFRICAN-AMERICAN CONSUMERS
61 ARAB-AMERICAN CONSUMERS
62 ASIAN-AMERICAN CONSUMERS
63 HISPANIC- & LATINO-AMERICAN CONSUMERS
64 JEWISH-AMERICAN CONSUMERS
65 MUSLIM-AMERICAN CONSUMERS
66 NATIVE-AMERICAN CONSUMERS

PART X: GENDER FOCUS
67 FEMALE CONSUMERS
68 MALE CONSUMERS

PART XI: GENERATIONAL FOCUS
69 GENERATIONAL COMPARISONS
70 SENIOR CONSUMERS
71 BABY BOOMER CONSUMERS
72 GENERATION X CONSUMERS
73 MILLENNIAL CONSUMERS
74 GENERATION Z CONSUMERS

PART XII: SEGMENTATION
75 STUDENTS
76 CONSUMERS WITH DISABILITIES
77 FAMILIES WITH CHILDREN
78 FAMILY CAREGIVERS
79 IMMIGRANT CONSUMERS
80 LGBT CONSUMERS
81 MARRIED COUPLES
82 MILITARY CONSUMERS
83 PET OWNERS
84 RETIREES
85 SINGLE CONSUMERS

PART XIII: GEODEMOGRAPHICS
86 MEGAPOLITAN REGIONS
87 METROPOLITAN STATISTICAL AREAS
88 METROPOLITAN ECONOMIC PROFILES
89 MICROPOLITAN STATISTICAL AREAS
90 STATE POPULATION PROFILES
91 STATE ECONOMIC PROFILES

APPENDIX A ACADEMIC RESEARCH CENTERS
APPENDIX B ANALYSTS
APPENDIX C ASSOCIATIONS
APPENDIX D BLOGS
APPENDIX E GOVERNMENT AGENCIES
APPENDIX F MARKET RESEARCH SOURCES
APPENDIX G PERIODICALS
APPENDIX H RESEARCH STUDIES & SURVEYS

Book Details

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