Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
• Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Table of Contents

Chapter 1 The Connectivity Between Research, Writing, And Design
Chapter 2 Writing Technical, Persuasive, And News Communication
Chapter 3 Communication Design
Chapter 4 Creative Research Methods
Chapter 5 Design Tools
Chapter 6 Marketing Projects
Chapter 7 Advertising Projects
Chapter 8 Public Relations Projects
Chapter 9 Social Media For Marketing, Advertising, And Public Relations