The number of ways organizational stakeholders communicate with each other is expanding rapidly as evidenced by the popularity of social network sites, blogging, and the never-ending introduction of mobile communication technologies.
Robert G. Insley's Communicating in Business, set to be released this summer, gives the reader to tools to communicate effectively and efficiently in this ever-changing environment.
Seamlessly fusing a book with accompanying website resources,Communicating in Business is a comprehensive, introductory business communication textbook that serves university, junior college, and community college students from a variety of disciplines. While written for business students and corporate/government personnel, the book is a practical, easy-to-read and comprehend, valuable resource to non-business majors who sense a need for some business training.
Just released in print and eBook formats that students can purchase directly from Kendall Hunt, Communicating in Business:
- Is a culmination of the author’s training and experience from his graduate-level business communication training, undergraduate- and graduate-level teaching experiences, corporate and governmental consulting and training experiences, research efforts, and university and community service experiences.
- Is organized into five comprehensive parts (Communication Essentials, Business Writing, Business Presentations, Communicating Collaboratively, Employment Communication) covering all facets of business communication.
- Is student friendly! A robust website includes resources and activities designed to enrich student learning and assess performance. Activities include interactive exercises, preview tests, YouTube™ videos, writing mechanics rules and guidelines, and much more!
- Is instructor friendly! The author has provided numerous instructor/trainer resources to make the transition to this publication easy. Resources include sample syllabi, cases, PowerPoint™ presentations, Prezi™ presentations, team projects, test banks, and more.
Table of Contents
Part I: Communication Essentials
Chapter 1: Communicating in Organizations
Chapter 2: Communicating Appropriately: Business Etiquette
Chapter 3: Intercultural Communication
Chapter 4: Communication Technologies
Part II: Business Writing
Chapter 5: Writing Electronically
Chapter 6: Planning and Drafting Business Documents
Chapter 7: Revising Business Documents
Chapter 8: Business Letters and Memos
Chapter 9: Business Reports
Part III: Business Presentations
Chapter 10: Developing Business Presentations
Chapter 11: Delivering Business Presentations
Part IV: Communicating Collaboratively
Chapter 12: Listening
Chapter 13: Communicating in Business Teams
Chapter 14: Communicating in Business Meetings
Part V: Employment Communication: The Job Search Process
Chapter 15: Steps Leading Up to Interviews
Chapter 16: Interviews and Follow-Up